Digital design can be a smooth process, when there is a clear understanding of what the client wants - and doesn't want - up front. To assess client needs, the designer needs to know the answers to the following questions:
Who is your target audience, and what message do you want to communicate?
How will this design be used (i.e., internet distribution, direct mail, handouts, branding, etc.)?
Are there any specific colors or imagery you would like to be used?
What is the deadline for project completion?
The more the designer knows up front, the better the outcome for all parties involved.
What happens when there is a designer-client communication disconnect? Endless revisions, frustration, additional charges, etc.
(Take a look at the video to the left for a humorous look at such a scenario)